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Thursday, 21 July 2011

summer blues, and tans, and reds.

Hi all. I've been away on holiday, so have fallen behind by about two weeks on my course timetable. (Many thanks to my tutor, Tricia, for giving me a week's extension,  on the latest essay.)

The latest essay asked me to write a report on risk. On how people manage risk, and whether or not they use expert advice to manage it, or indeed, whether they interpret such advice to suit their lifestyles or activities. I chose to report on a case study relating to people's attitude to suntanning. The focus group in the study came from Glasgow, described as having short summers, long winters. Yes, we all know that already, but a background has to be set in these types of studies, otherwise, we don't have all the factors we need to consider.

A focus group is different to an individual interview in the respect that, whilst there is still an interviewer asking questions, the results are taken from the interaction between members of the group. This group talked about preparing for travelling on holiday, and rheir feelings and attitudes during and after. I could not relate to the group in the respect that, unanimously, they agreed that they would use a sunbed before going away to "avoid looking peely-wally". I did understand the choice of holiday clothes though, such as the types of clothing, and the light colours of these. The group talked about being able to spot Scottish folk a mile away because of their light colour, and, more worryingly, that this was a source of embarrasment to them. What they also said was that on return from holiday, they would feel that they were somehow being judged on the quality of, or lack of a suntan.

For me, this is really quite disturbing. That people can be more concerned with a visible sign of consumption, than with the risk of developing skin cancer is crazy. Maybe, as someone who has sallow skin, and doesn't look like Mr Blobby after a half hour of gardening, I'm not in a position to understand these "concerns", but even in considering this, I still plastered myself in a high factor sunblock, and avoided as much as possible, being outside in the hottest part of the day. I did get a touch of sunburn on the second day of being away, but this was due to my underestimation of how hot the day might have been, due to it being quite cloudy. A lesson learned there.

The difference, as I see it, was that I took the advice of experts and used it to keep safe. The focus group referred to above, interpreted conflicting expert opinions (Cancer Research say to avoid over exposure to sunlight, other medical opinions say lack of sunlight can lead to poor mental health) to put themselves at risk.

Whichever advice you want to follow is a matter for your interpretation, and your own experiences, but one thing is certain. Sun safety is not exactly a burning issue when you live in Glasgow.

Wednesday, 8 June 2011

I'm free.

First off, I apologise for the gap between posts. I have been off study ill,  so have not had much to write about. Having made a return to active studying, and having submitted the essay which marks the halfway point of the module, I am ready to go.

The essay concerned the making of social order in public spaces. I had the choice of writing about many aspects of this, including crime and road management. I chose the latter. The essay asked me to compare and contrast two views and approaches on social order. It sounds straightforward enough, but I am expected to look at things a little differently. So, that in mind, I looked at the work of Colin Buchanan and Hans Monderman, both enigineers charged with improving road safety. To their work, I applied the theories of   Michel Foucault, and Erving Goffman, and it is to them I will comment first.

Michel Foucault theorised that we behave according to what he refers to as discourse. In this instance, discourse is what is in everyday talking, thinking and reading, but it has come down from people and institutions invested with authority. In his view, we think we are free to act, but in reality, we are obeying authority figures. I applied his thinking to a report by Colin Buchanan of 1963, which led to the type of road markings and signage, and segregation of people from cars we see on our roads today. When we drive, we automatically obey these signs and physical features. But, I imagine some may say, how did we manage before this? There were far less cars on the road at the time of Buchanan's report, but Foucault proposes that discourses are replaced as the need arises, but that they are always cascaded down from authority figures. These figures change through time, from kings to governments to scientific experts, and so on. So, as we had more cars on the road, we had new rules around their use.

Hans Monderman went onto the town of Drachten, in Holland, as the appointed traffic safety officer for the region. He had the traffic lights removed, the white lines burned away. Not only did he have the railings removed from the kerbs, he had the kerbs flattened to be indistinguishable from the road itself. The result?
A reduction in accidents at one particular junction, and improved traffic flow. Wow. How? Why? Locals said that going through what became known as shared spaces, they instinctively knew to be aware of other road users and pedestrians, and negotiated their way by making eye contact with each other.

Erving Goffman's theory covers this nicely. We interact with each other in daily life to make things work better. Not only this, we can make changes in social order which we can claim as our own, rather than being spoon-fed by governing bodies. As Hans Monderman put it. "If you treat people like zombies, they will act like zombies".

I do have my own experience of a type of social order which I can relate to today's entry. The only time I visited London was with someone whom had been there many times before. I noticed (I could hardly miss it) that people on the escalators in the tube stations all stood in single file on the right hand side. Well, I didn't need any invitation to stride right up the left hand side of the stairs to get where I wanted to be. No one flinched as I strode up the steps past them. I asked my friend what he made of it, and his opinion was that if they didn't file up one side of the escelators, then it woud lead to chaos, and that it was just the way things worked in that situation in that London.

Well, in this writer's opinion, these folks who file up like zombies are not free, are not acting in the public interest by complying, and  made me feel more free in a city that was theirs than I ever have in the city that is mine.


Wednesday, 4 May 2011

Welcome to Stratford! (If you have money to burn)

Hello there folks!
It has been a long time without updates for fans of all things social science. Well, I have not been idle, that is certain. I have just submitted the latest essay, (TMA 03).This has been very interesting for a couple of reasons. Firstly, it was in two parts (cue, ironic cheering), and secondly, the source material for the essays were data from census returns and from a leaflet advertising the area of Stratford, in London, which is gearing itself up to host next year's Olympiad.

The thrust of the essays were to comment on identities of the population and area based upon certain quantitative data from the 2001census, and from the aforementioned leaflet. The first part seemed relatively easy, a case of say what you see. However, after writing 5 pages of notes in preparation for writing 500 words of an essay, it reminded me of the old saying that there are lies, damned lies, and statistics. I am being taught to look at the world in a slightly different way, as having many layers and meanings. On this part of my degree course, that is looking at contemporary UK society through consumption. So, taking a statistical table and simply saying that the population of a town lives mainly in a certain type of house, or work in a certain type of job, simply won't cut it. This is where case studies fall down. Take one figure, that of the percentage of population of Stratford (as given on census returns) is 38.2% White British. There are some 'political' parties who would no doubt be horrified by this figure. The percentage for England as a whole is 87%, so if you happen upon any BNP muppets (or EDL et al, or Daily Mail readers), you can now refute their claims that the country is overrun by job stealing, benefit sponging Johnny Foreigner.

The second part of the essay focussed on what Newham Borough Council refers to as a 'Tourist Information' leaflet. There is obviously a mention of the impending festival of sport next summer, but only at the beginning, then the end of the text. Everything in between is about consumption (for those who can do so effectively). It is not so much about tourist information as much as it is about the existing shopping centre, the cafes, the theatre, the new shopping centre being built which, it is claimed, 'will rival any in the country'. Hmmmm. Contained in the leaflet is a photograph. It is fairly innocuous at first glance. Two women having a coffee in a cafe. White women. Young white women.(Look back to earlier blog entry on 'the Seduced and the Repressed). Firstly, the target demograph for the text is people who can effectively consume. How do I know?  There are 10 paragraphs in the text. 7 of these draw attention to things which will require the spending of money on goods and/or services. Consumption.

Look back to the census figures of 2001, (38.2% White British). Then consider a paragraph from the text which describes Stratford is having 'the most diverse population in the UK'. Represented by a couple of white chicks. This brings us back to the figure of 87% White British in England. Here is your target demograph for the tourist information leaflet, or if you prefer, sales pitch. So, to whom are Newham Borough Council hoping to sell Stratford to? You, if you can afford it, if you are seduced into it. 

Tuesday, 19 April 2011

2nd Essay (TMA02) Marked

Sorry for the gap in entries folks. I have had a few things to chew over since the previous entry. I have had my 2nd essay marked, and had a tutorial, at which I was able to get more detailed feedback. It was marked at 55, (a clear pass).

This is a drop from the first essay (64), but for two reason, I am not as worried or downhearted as I was at this time last week. Firstly, my tutor mentioned margin notes as being separate from form PT3, (the form on which a summary explanation of a grading is given). Before she mentioned this, I had not thought to open up my essay from the download, as I thought that this was just a copy of the essay. It is not. It is thee essay with notes inserted by the tutor, which give the specifics of where the good and not so good aspects of the essay are commented upon. I know. What am I like? Secondly, on looking at these notes, I can see exactly how to write better essays. It has been commented that I have understood the question, and that I have made a good fist of the task of answering it. The structure, referencing and evidencing of my answer is where it has lost marks.

Now, for those of you who have studied higher education, it will be a fairly obvious feature of essays not achieving the possible marks, and indeed a blatant example of how to fail altogether. For me it is a positive, since    I seem to be gaining an understanding of the subject and the associated materials. It falls to me now to get better at structuring and presenting this understanding. So it will be more than Social Sciences being learned. Onwards and upwards then, to the next essay, which is in two parts. It would appear that the most important lesson has been learned just in time.

Friday, 8 April 2011

Who are you (this time)?

Hello there from DD101 (intro to social  sciences).

I am on a new strand, called connected lives. It is spread over 3 chapters, and I have just finished the first, and the associated exercises. There are exciting new concepts for me to study and get my head around, and this week it has been all about identity.

Identity seems to have a very complex set of set of overlapping parameters, but each of these can be looked at individually and applied singly or in conjunction. There is personal ID, social ID, marked and unmarked IDs (disturbing). I will write more on these as my studies develop. what I would like to look at is a recent concept/theory of ID, which is being called  'Identity Capital'. This concept theorises along the lines that your personal history/achievments/memories and so on can be worth more in terms of your personal identity than that of someone whose life has been perhaps less "interesting". How can this be judged? What if you have had a long term illness which has excluded you ? Are your identity less worthy then? Consider this also. Your personal ID is  worthless (according to many theories) without the interaction of others. Go climb Everest, or learn to play the sitar, but if I ignore you it won't matter a jot
http://www.youtube.com/watch?v=l_FZVD5lsAw .

Monday, 28 March 2011

2nd Essay (TMA02)

Hi folks, sorry about the wait, but, as previously predicted, studying has been kicked up a notch. BAM!
Anyway, the 2nd of my 7 essays making up my module was involved indeed. It wasn't even a question. It went. 'Consumer society gives people choice. Discuss'
Yeah, OU. Thanks for that. Well, having made sure of the social sciences dictionary definition of consumer society, then checked the entry for 'discuss', all became clearer. Discuss actually is broken down into a meaning and a subheading. These being, 'describe why something is the way it is, then present both arguments relating to it'.

Well, no problem. 1250 words sounds like a lot, but to a blether such as myself, it could be a constraint. I used 1264, which is fine, as it's within an accepted percentage. On this essay, I am asked to use concepts, theories, models and figures/tables to make both sides of an argument. I had practice for this on my entry entitled Are Supermarkets Super?, in which I considered two views, then gave my own. On this essay I used retail parks and supermarkets as examples to discuss. I drew upon two social science concepts. Firstly, Zygmunt Bauman's concept of the seduced and repressed, and Dennis Wrong's concept of sum power games. Bauman speaks of people who conspicuously consume as being seduced, using consumption to outwardly display status, through stuff. The repressed, those who cannot 'effectively consume', due to low income, lack of mobility or access to private transport (Braehead is far away). These folks have their choices restricted by the growth of expensive, far away retail parks, and by supermarkets squeezing out local businesses. So, do they have choice? Yes, but it is restricted and dictated by corporately run, privately owned retail parks. And the seduced? They have more choices, but only to buy what is being offered.

The other concept I used to discuss the question is by Dennis Wrong. If, by some fluke, a supermarket opens, and everyone gains out of it, then it is described as a 'Positive sum game'. Every body wins. If one or more party loses out to the gain of another, then it is a 'Zero sum game'. IF. An important word, as always. The buying power and market power of supermarkets mean that someone, somewhere is losing, be it a local butcher, baker or candlestick maker. Or a supplier, having his prices fixed by ALL the supermarkets to a sweatshop seamstress (see 'Are Supermarkets Super?).

So, there it is. An outline of my 2nd TMA. Right I'm off to check out the STOP website.
http://www.stoptesco.info/

Friday, 18 March 2011

1st essay (TMA02)

Well, the first essay has been marked and returned. The mark was 64, which is a bit of a middling mark in my opinion. The comments I got were encouraging, considering the mark awarded. I knew after submitting it that there was an example I gave which could have been better. So did my tutor. Nonetheless, she was still positive in her critique.
I felt from her comments that I had missed the main point of the question, and suggested to her that her mark was "generous". Yes, I know, gift horse, etc, but I want to pass well, so if the essays are not great, I need to know. It could be argued that, as long as I do the finals really well, then that is fine. I'm not buying that.

I want to know that when I am awarded my qualification, that it has been for consistently good pieces of work, not just because I peaked every 6 months. So, with this in mind, I am about to begin preparing for TMA 02. It's due for submission on the 29th of March.
I've had a "clear pass", now I want a "good pass".